Starbucks Opposed Trump by Hiring 10,000 ‘Refugees’… Now It’s Paying a HUGE Price

by Gina Cassini | Top Right News

President Donald J. Trump in January signed an executive order to freeze immigration from 7 countries (identified by the Obama Administration itself in a 2011 order) from which ISIS fighters have snuck into Western countries disguised as “refugees.”

The left-wing immediately announced its violent opposition to Trump’s reasonable, completely legal plan, launching a legal challenge, and temporarily snarling the order in the courts.

But some companies publicly went against the new President, expressing their support for Muslim “refugees.”

The most prominent company to do this was coffee giant Starbucks, whose CEO Howard Schultz, a strong Hillary Clinton supporter, announced plans to hire 10,000 refugees worldwide in response to Trump’s order.

Well one month later, Starbucks may well regret that announcement. It’s investors certainly will.

That’s because, according to the Google/YouGov Brand Index, consumer sentiment on Starbucks has plummeted by a stunning 67% since they announced their opposition to Trump.

According to YouGov this is a very large drop “normally associated with a scandal or health scare” such as the Chipotle Mexican Grill eColi panic a few years back.

From Yahoo News:

Starbucks’ brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump’s executive order intended to prevent refugees from entering the US.

The coffee giant’s consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.

The perception tracker measures if respondents have “heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.”

Wow…that is some drop. And investors have suffered along with the company, as Starbucks stock has been left behind during a massive upmove in the stock market since the end of January. In that time, both the Nasdaq index, and competitor McDonalds have both moved sharply higher, with Starbucks still mired in decline.

And based on its experience, YouGov says that the consumer backlash will impact the chain’s bottom line. that’s because — in just one month — there has been a 22% drop in consumers who said they’d consider buying from Starbucks the next time they were craving coffee.

YouGov noted how many customers supported boycotts online.  “Upon hearing about your decision to hire 10000 refugees instead of Americans I will no longer spend any money at Starbucks,” one such Facebook user wrote on Starbucks’ page in late January.

Looks like blind liberalism — and disregard for the safety of Americans  — is not only stupid, but horrible business strategy as well.


  • sgb1

    I hated Starbucks coffee anyway but my children are boycotting.

  • Not only this move against Trump but the managers being stupid enough to put Trump’s photo on the floor for people to walk over–even my daughter who used to refill her Starbuck’s card regularly has stopped buying there.

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      • pizzaface

        Sofia…. STFU

        • FreedomFighter

          WOW!!!! I will say Hi and don’t wait 4 more years before posting again!!! Make some noise!!

          • pizzaface

            Yes!!!! I will do just that!!!!!!!!!! Rock N Roll bitches!!!!

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  • Cedric Ian Anthony

    can your titles ever say something other than
    X got very BAD news?

    • BuddyLuv

      Looks like toprightnews just got VERY BAD NEWS!

  • FreedomFighter

    I have never been in a Starbucks and I never ever plan on going in one. I could care less about the morons who own the rag.

    • Dick Merganser

      If you could care less, why don’t you? You’ll stop when you reach the point where you couldn’t care less.

      • Kathryn

        haha

      • FreedomFighter

        Cant comprehend what you read?

        • Dick Merganser

          I did, and I couldn’t care less.

          • FreedomFighter

            You sure didn’t.

          • Dick Merganser

            I couldn’t care less about what you think.

          • FreedomFighter

            I don’t give a fuck what you think either bitch. Now go suck a dick and pacify yourself in your safe space.

          • Dick Merganser
          • FreedomFighter
          • Dick Merganser

            You know, it’s really uncool to up-click your own statements, but, considering the source.

          • FreedomFighter

            You know, it’s really funny how you make yourself look so stupid all the time with your whining. But then again, it’s not unusual for you libturds to do that.

          • Dick Merganser

            …and yet you still up-click your own comments! You gotta be thick as a lead brick, Homer. Carry on, ya maroon.

          • FreedomFighter

            And yet you still whine like a gay bitch!!! You gotta be thick as a lead brick, Homer. Carry on, ya moronic dumb bastard.

          • Dick Merganser

            I get the impression that you’re not too bright. All the best to you and please, stop up-clicking your own comments. It’s tacky. Take care, Bocephus.

          • FreedomFighter

            I know for a fact that you aren’t too bright. I hope you get exactly what’s coming to your dumb ass and please, stop showing your stupidity. It’s tacky. Take care, dumb ass.

          • rdirsa

            That is what your mother said when you were born.

  • Jeff Allen

    burn baby burn

  • Robert Hollister

    I look for places that have Farmer’s Brothers coffee at some of the gas stations in town.

  • PixelPusher777

    Despite their liberal views, Starbucks flew under the radar for years. But now their CEO, arrogantly believing he’s invincible, did such a radical act that the masses have done a double take. They now know what many of us hacks knew long ago, i.e., Starbucks is an evil entity. Some CEO’s are simply not happy with success. In this case the man rocked his own boat to the point where it just might now sink…

  • Sammie Jo
  • Jay Mooser

    I don’t think it is true about the stock price. I looked at google.com/finance and it doesn’t appear to be that way. Im not an advocate of the company and don’t drink their garbage but I wish there was some truth I could see in the article.

    • SineWaveII

      I just followed your link and looked at Starbuck’s chart. It looks exactly like the chart above. There’s even a little box that “L” that leads to an article “Starbucks boycott announced” right at the point where the plunge began.

      Here’s the chart comparing Sbux and MCD from your site:
      https://uploads.disquscdn.com/images/bdfc1c80001e55f7738fbf236f8c8ef70cedc8072e9b6edb7e81e2eadc484004.jpg

      • pizzaface

        People forget after awhile. They will be fine. The stock price will rise again maybe in another couple months.

        • SineWaveII

          I’m not so sure. This isn’t the first time schultz has shot off his mouth with some left wing crap. And the downturn shown in the chart began with a report of disappointing sales. and THEN Schultz shot off his mouth again. The chart shows the stock price so obviously investors bought it on the dip thinking it was a good buy. But if the boycott holds and they disappoint again the stock price will fall even farther.

  • Okeydoker

    The democrat dirtbag schultz should be sued by shareholderrs. He is always harming the stock values by his far left wing political views infecting the business.

  • Lou Sander

    Like the millennial in the McDonald’s commercial says to his fellow millennials: “You guys are paying WAY too much for your coffee.”

  • Mark Dickson

    I keep hearing people bitch and complain about trumps executive orders and his actions saying that the ban is racist. There is proof of these so called refugees having terrorist ties and they themselves publically denounce america and the hate for americans. Ok america we had two people to choose from and clinton has already showed her ability to do wrong and nobody can find one drop of blood or emails being erased, nothing proving that trump had commited such an act. All this bitchin and nobody has come up with a better idea
    Q1uit bitchin

    • SineWaveII

      What’s more his EO is no different than similar ones done by past presidents including obama.

    • OK_Sam

      Islam is NOT a race.

  • san rafael blue

    Unfortunately, according to the articles’ own graphs, it looks like Starbucks stock price is gradually recovering from that very steep price drop earlier this month. There may still be residual effects in popularity though. Time will tell.

    • SineWaveII

      That’s misleading. Look more closely. When they made their announcement they were just taking the lead from McDonalds. After the announcement they plummet. Then they recover but while they are recovering McDonalds continues to pull away from them. Now look at the gap between them and McDonalds. Had they not made the announcement they would likely be beating Mcds by the same margin.
      Also the second graph is the stock price most likely it reflects people buying on the dip thinking that Starbucks is s good investment, not a recovery in sales.

  • Doesn’t look like much of a dip.

    “Alternative facts” got ya again?

  • heidisatwork

    Businesses should learn to shut up about political statements. No matter what is said you run the risk of alienating half your customers

  • Mike Whetstone

    STARBUCKS HAS SEEN ME FOR THE LAST TIMETHERE ARE PLENTY OF OTHER COFFEE SHOPS OUT THERE.

    • Politically Incorrect

      I make my own coffee for pennies.

    • Peter Brown

      (Black Rifle Coffee for home brew…owned and operated by Veterans)

  • SineWaveII

    Black Rifle Coffee all the way baby!

  • Douglas Helvie

    I have always thought they were overrated anyhow.

  • Politically Incorrect

    I don’t support any outwardly liberal business anyway. Screw them and their snowflake customers!

  • Bill Jones Sr.

    I’d be worried about them putting stuff in my coffee like they were doing to Ketchup at their factory over seas

  • Greg

    Hey, that’s what they get. The same thing should happen to PayPal and NASCAR. I never was a Starbucks fan. I much prefer the independent donut shop coffee myself. The one time that I didn’t have a choice was at an airport once. It was the only thing open and the only source for coffee. About an hour after I consumed it, a half inch of hair grew on the bottom of my feet. Seriously, I would just rather wait to be served on the flight and skip
    Starbucks all together.

  • Ben Martinez

    I never have enter a Starbucks’s to pay for an over price cup of coffee and I will continue not to enter.

  • Michael Dunfee

    They dropped 50% when they changed their rewards program, maybe if people realized this is worldwide and not in the US. But then that would require a though process. http://www.restaurantbusinessonline.com/news/starbucks-brand-perception-takes-hit-survey

  • David Carmichiel

    i hear mc’d’s coffee aint so bad and they have all that yuppie crappe there too

  • buddynoel

    McDonald’s has lowered their coffee price because minimum wage made them raise the price on everything else. So they’ll be beating Starbucks soon.
    McD gets their coffee from Gavina, which also sells the Don Francisco brand.
    I like Tully’s Coffee, but can’t find it any more. Too bad because it was good.
    Don’t buy Seattle’s Best because they are owned by Starbucks.
    Java Joe’s is great and raises funds for local groups and churches.
    In the Midwest, The Roasterie is absolutely the best.
    Dunkin Donuts is best when you buy the beans in the grocery store. I’m trying to stay away from donuts (because I’m fat).
    Of course I have no problem with Folger’s Regular Blend.

  • ties

    Starbucks will never see me inside there doors…. First they are anti-American second there stuff is not that good and over priced….

  • Xan Xan
  • Xan Xan
  • aloharider

    Done with starbucks…

  • S. Richard

    I say hire american and buy american, otherwise go to the middle east. We don’t need you here. I will never buy at starbucks again. Go th china,we don’t need your coffee.

  • Guest2

    Hahahahahaha

  • T-Rump

    NEVER STARBUCKS! NEVER AGAIN!

  • T-Rump

    Any F’N company that tries social engineering will never get my business-F starbucks and F Subway ( took pork out of 180 UK locations to please Muslims)!

  • 12rick12

    Stupid! Stupid!! Stupid!!! Hope the CEO of Starbucks likes drinking coffee alone!!!!!

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