The NFL’s increasing political correctness now extends to opposing gun rights.
Daniel Defense, one of the nation’s leading manufacturers and retailers in the firearms industry, was willing to pay top dollar for a commercial in the 2014 NFL Super Bowl. But the commercial — emphasizing personal responsibility, family security, and fundamental rights — was rejected “due to the rules the NFL has set into place for [Daniel Defense’s] category.”
This despite the fact that Daniel’s Defense does not actually violate those “rules.”
Top Right News looked in the NFL rule book, and we quote…
The firearms portion of the NFL’s Prohibited Advertising Categories states:
“5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”
According to these guidelines, Daniel Defense’s Super Bowl commercial does not violate NFL policy for two reasons:
·Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel.
·The commercial itself does not mention firearms, ammunition or weaponry.
So the 62-second ad features NO firearms, and Daniel Defense was even willing to swap out the company’s rifle logo at the end of the ad with an American flag — but the NFL rejected them a second time.
The ad complies will all league rules and regulations, but the NFL considers the ad to be too offensive to air.
Do you find this ad “offensive”?
UPDATE: A source told Top Right News this afternoon that the NFL wants to avoid “controversial political issues”, and that weighed into their decision. But why then did the NFL allow this gun control ad by rabidly anti-gun mayors Michael Bloomberg (NYC) and Thomas Menino (Boston) during last year’s Super Bowl?
Is the NFL’s anti-gun attitude “offensive” to you? Let them know: