The radical activists who targeted Phil Robertson expected his sponsors to bail as they did with Paula Deen. Not a chance. Duck Dynasty’s sponsors appear to be sticking with them through this phony ‘scandal’, as they see the massive backlash against A&E and GLAAD for attacking Robertson’s religious values.
In fact, Lonnie McCurry Sr., CEO of Skyjacker Suspension Systems, told Eric Bolling today that if “Duck Dynasty” leaves A&E his company is going with them.
McCurry also said he was a huge fan of the Robertsons, “They are faith-based solid people.”
Another sponsor, the sports apparel company Under Armor — currently ‘Duck Dynasty’s’ biggest sponsor, also pledged their continued support for the program.
Despite reportedly massive lobbying on the company from the homosexual pressure group GLAAD, the company issued the following statement to TMZSports: “We are obviously aware of the situation. And his comments are not indicative of Under Armour’s views. However, we have no plans to change our current relationship.”
UA insists the company is committed to treating all people equally and with respect — something both A&E and GLAAD could both stand to learn.
Perhaps Under Armor was unmoved by the radical activists because of the sheer volume of sales generated by Phil Robertson’s enterprise. For example, WalMart earlier this year reported that ‘Duck Dynasty’-sponsored apparel was the single largest brand they sell in their 4,156 stores. WalMart alone accounts for 50% of such sales worldwide.
And yesterday, WalMart reported that Duck Dynasty apparel was SOLD OUT nationwide in their stores.
The power of Americans angry at the attack on Phil Robertson’s religious liberties is having a huge impact on this story — and their backlash has only just begun.