The family-owned business at the center of the hit TV-show “Duck Dynasty” has launched its own line of guns.
The gunmaker Mossberg has teamed with Duck Commander, the company owned by “Duck Dynasty’s” Robertson clan, to release nine different shotguns, as well as two semiautomatic rifles and a semiautomatic pistol.
Mossberg has begun shipping some of the shotguns to distributors, according to spokeswoman Linda Powell. She declined to name specific retailers that will carry them.
Duck Commander was founded 40 years ago by Phil Robertson, the family patriarch who was recently suspended — and then reinstated — by A&E after speaking his religious values about homosexuality. He and his sons are featured prominently in four video ads for the new guns on Mossberg’s web site. Phil narrates one of the spots saying, “Do you know what makes me happy ladies and gentlemen? To blow a mallard drake’s head smooth off.”
Mossberg says the Duck Commander guns will come in a “waterfowl pattern” camouflage design, though not all of them are intended for duck hunting.
The pistol and one of the rifles have military-style designs with large capacity magazines holding at least 25 rounds.
Mossberg’s Web site says its .22-caliber pistol is “perfect for small game, plinking, target shooting — or clearing cottonmouths out of your duck blind.” The firearms will all come with an American flag bandana, as worn by Willie Robertson.
UPDATE: THE MOSSBERG WEBSITE IS OVERLOADED by demand for these products. Another brilliant marketing coup from the Robertsons!